Regional Marketing + Communications Manager

About Privilee

Privilee is a lifestyle and wellness membership that gives people all in, all access to the region’s best gyms, resorts, beach clubs, and wellness experiences – designed for how life is actually lived.

Founded in the UAE, Privilee is expanding internationally, creating more opportunities for people to move, recharge, explore and make the most of where they live.

With a growing presence in Singapore and Hong Kong, and further expansion on the horizon, we're looking for a passionate, creative and commercially minded Regional Marketing & Communications Manager to help shape the next chapter of Privilee in Asia.

The Role

We're looking for an experienced, hands-on marketing professional to lead Privilee's marketing and communications across Asia, covering Singapore, Hong Kong and Bangkok, with the opportunity to support further expansion into new markets.

Based in Singapore, you'll be responsible for building brand awareness, strengthening Member engagement and bringing Privilee to life through impactful campaigns, communications, social media, PR, events and community experiences.

You'll play a key role in shaping how Privilee shows up across the region, ensuring our marketing feels locally relevant while staying true to our brand.

This is a role for someone who combines strategic thinking with a hands-on approach. You'll be equally comfortable developing regional marketing plans, building relationships with local brands and media, briefing creative teams or being on the ground delivering an event.

Responsibilities

• Lead regional marketing and communications across Singapore and Hong Kong, delivering locally relevant activity that drives brand awareness, Member membership engagement, retention and Membership growth.
• Own local brand and sales campaigns from planning through to execution, managing marketing calendars and coordinating sales & marketing activity across email, push notifications, WhatsApp, in-app placements, social media, brand ambassadors and other relevant channels.
• Shape creative direction and storytelling, working closely with central designers, writers and creative teams to develop compelling communications and ensure all communications feel premium, on-brand and locally relevant.
• Own local social media channels end-to-end, from strategy and content planning through to hands-on execution, publishing and community management, identifying trends and creating engaging content that builds Privilee's presence across each market.
• Lead PR, events and community activations, building strong relationships with local media, creators, ambassadors and brands to drive awareness, engagement and meaningful brand exposure.
• Drive Member engagement and retention, collaborating with the CRM team on localised communications, audience segmentation, onboarding and Member journeys that encourage greater Membership usage.
• Own partner marketing activity and deliverables, acting as a key marketing point of contact for local partners, supporting venue launches and identifying opportunities for collaborations, upselling and greater partner visibility.
• Collaborate closely with Sales and Partnerships teams to support Membership growth, local commercial initiatives and Corporate Wellness marketing activity, including awareness and lead generation.
• Build and nurture local relationships, establishing a strong network of media, brands, community leaders and industry contacts to identify opportunities that strengthen Privilee's presence in Singapore and Hong Kong.
• Oversee day-to-day marketing execution, coordinating multiple campaigns, communications and stakeholders across markets to ensure activity is delivered consistently, on time and to a high standard.
• Be our eyes and ears on the ground, keeping the central marketing team informed of the latest happenings, trends and commercial opportunities we should jump on.
  

Who you are

• Proactive and independent: Takes initiative, spots opportunities and drives activity without needing constant direction.
• Strong communicator: Excellent written and verbal English, confident working with stakeholders across markets.
• Creative and brand-minded: Strong eye for design, content and storytelling, with an understanding of premium brands.
• Organised and resourceful: Detail-oriented, adaptable and able to manage multiple priorities independently.
• Collaborative and commercially aware: Works effectively with Sales, Partnerships, CRM and Creative teams to support business objectives.
• Strategic but hands-on: Able to set direction, prioritise and execute.
• Locally connected: Proven experience in Singapore and Hong Kong, with strong market knowledge and established local relationships.

Requirements

• 6–8+ years of experience in marketing, brand or communications, ideally within a lifestyle, fitness or hospitality brand.
• Proven marketing experience across both Singapore and Hong Kong, with strong local market knowledge and established industry relationships.
• Experience planning and executing integrated marketing campaigns across digital, social media, CRM and offline channels.
• Strong background in PR, media relations, events, brand activations and creator collaborations.
• Experience managing social media strategies, content planning and creative development.
• Ability to manage multiple markets, projects and stakeholders independently.
• Experience collaborating with cross-functional teams, including Sales, Partnerships and Creative.
• Excellent written and verbal English communication skills.
• Based in Singapore, with flexibility to travel across Asia as required.